This is the ninth article in a 10-part series on successful open enrollment. Previous segments can be found here.

Picture: A plan sponsor works diligently to create the perfect retirement plan program for their participants. The plan design is matched to fit the needs of the organization and the participants, the right consultants and partners are in place, there’s buy-in from upper management, and it is cost effective. Then the plan in all its glory is presented to the very participants it was designed to benefit. And … nothing. All the planning and effort spent on putting forth a worthwhile benefit is met with palatable disinterest by participants. Enrollment is low and for all intents and purposes, the strategy is a flop.

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