It is becoming increasingly common to offer nontraditional benefits, or benefit "perks," to employees. As companies struggle with the cost of traditional benefits such as medical and dental plans, offering additional perk-type benefits are intended to boost employee morale.
Employers sign up to offer the perk to their employees, and in turn their employees will receive a discount if they enroll in the service. It's a win-win all around: The employee wins by saving money, the service provider wins by gaining more business and the employer wins by increasing employee morale. The best thing about perk programs is that they are free to the employer. At a time when employers everywhere are struggling with benefit costs and having to make tough decisions to decrease benefits or shift more cost to employees, being able to offer a perk to employees without having to spend any money to do so is certainly appealing.
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