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Employers on private exchanges troubled by employee communication challenges

By
  • Andrea Davis
Published
  • July 18 2014, 9:20am EDT

Early adopters of private health care exchanges shared their experiences this week at EBN’s Private Healthcare Exchanges conference in Chicago, with many reporting employee communication as one of their primary challenges in moving to the exchange model.

Leslie Vander Gheynst, director of KWRI human resources with realtor Keller Williams, which has 100,000 real estate agents across the U.S., says communication and education was “extremely difficult because those agents are not focused on how the health care reform bill is going to affect them.” Keller Williams replaced its mini-medical plans last December and now offers its sales associates (classified as independent contractors, or 1099 workers, for IRS tax-filing purposes) access to a private exchange through ConnectedHealth.

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