Executives of Bank of America’s Merrill Edge program have taken a page from “The Christmas Carol” to prompt investors to change their financial behavior: They’re offering them a glimpse of their future selves. Through a new online tool that ages a consumer’s photo, investors can see what they’ll look like many years down the road.
The idea behind the new tool is to motivate Americans to save more for their retirement and to engage in conversations about their financial future, says Alok Prasad, head of Merrill Edge, an investment management program for mass affluent customers with $50,000 to $250,000 in investable assets.
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