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Sprint’s secret to wellness challenge success: Social media

By
  • Kathleen Koster
Published
  • November 20 2013, 3:33pm EST

Social networks kept the 41,000 participants in the Sprint Get Fit Challenge engaged and motivated throughout the 12-week challenge. Collectively, participants (who made up 35% of the telecom company’s population) lost more than 41,000 pounds, took almost 4.8 billion steps, and logged nearly 22 million exercise minutes. By building excitement and supportive competition through social media, Sprint’s wellness leaders engaged participants over the long-term.

Through the social network platform powered by OptumHealth, individuals could track and compare their personal progress against their own goals, their team’s progress, or an average user’s results throughout the challenge. Employees’ privacy was protected so that their weight was not viewable by the team and only percentages of weight change per individual were posted online. Through the website, participants could share workout plans, schedule healthy activities at their workplace, cheer on a teammate’s progress, encourage lagging colleagues, and celebrate wellness accomplishments with a high-five graphic.   

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