As the health insurance exchange marketplace continues to expand, industry trailblazers and benefits experts are weighing in on what it takes for employers to succeed within this new health care model.

Drawing on insight from Alan Cohen, chief strategy officer for private exchange firm Liazon, and guidance from Jennifer Benz, founder and chief strategist at Benz Communications, EBN has outlined three Cs for employers as they consider whether to send employees out on their own to shop for health coverage. 

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