I’m usually committed to saying, “Never say never.” Still, I can say with a reasonable amount of confidence that I don’t see myself buying life insurance from Walmart. But Metlife is betting on changing my mind, and attracting Walmart shoppers to its new product, “Life Insurance in a Box.” It’s not a clever name—that’s exactly what it is, and in a new blog post adapted for EBN sister publication Insurance Networking News, Terry Golesworthy, president of The Customer Respect Group, writes that given low life insurance ownership levels, the product is “a bold step aimed to further demystify the product and expand market penetration.” Read Golesworthy’s full post below, then share your thoughts in the comments. —Kelley M. Butler

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