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1. Leverage best practices

Apply solid change management principles and use those communication approaches that work in your organization.
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2. Apply a filter

Focus your messages on actionable information about available coverage, choices and the impact of those choices on personal finances.
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3. Avoid 'wonkiness'

Keep politics out of your messages as much as possible — stick to the facts.
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4. Keep it simple

Write to an eighth-grade reading level to make it as easy as possible for everyone to understand health care reform.
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5. Tailor as needed

The ACA may impact different employee groups in different ways. Think through the messages that affect all employees and those messages that affect only specific audiences.
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6. Integrate with annual enrollment

Integrate messages, media channels and overall approach with your annual enrollment communication.
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7. Use a range of media

Convey your messages through an array of media channels to increase your chances of getting the messages across.
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8. Focus on compliance

Materials impacted by the 2014 ACA provisions include summary plan descriptions and summary material modifications documents, as well as the required exchange notices.
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9. Develop a plan

Create an action plan that ensures you are focused on what is most important — covering all of the relevant provisions and audiences.
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10. Capitalize on the opportunity

Use the widespread health focus to put tangible health and wellness opportunities in front of employees and their families.
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