Dr. A. William McVey is a professor of marketing at Webster University and author of the book, Value Proposition Marketing: How to Know, Get and Retain Customers. McVey studied media under McLuhan and is a widely respected, international business consultant who has worked with clients such as American Century Investments, Sprint, Bank of Montreal and PPG. You can contact him at firstname.lastname@example.org.
Like what you see? Make sure you're getting it all
Employee Benefit News provides the current awareness and insight benefit managers need to select, communicate and manage benefit programs to their employees.