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Alison Schofield

As leader of the InfoSphere Master Data Management sales organization, Lauren Skryzowski helps clients develop business vision and IT execution strategies for their Master Data Management projects. She has coached dozens of organizations in the Retail, Consumer Goods, Manufacturing and Distribution sectors, to leverage their master data for optimal business value. Ms. Skryzowski has helped companies deliver on their most critical initiatives, such as new product introduction, customer loyalty, multichannel distribution and single view of the enterprise. During her tenure at IBM, Ms. Skryzowski has contributed to the success of diverse programs, including IBM’s On Demand Business Strategy, Retail Performance Benchmarks, the IBM Customer Loyalty practice and Software as a Service. She has broad expertise in the retail and IT industries, having worked in numerous roles ranging from sales, product development and marketing strategy to mergers & acquisitions.