andrew-davidson-pop.png

Andrew Davidson

SVP/Chief Insights Officer

In his role as Senior Vice President and Chief Insights Officer at Mintel Comperemedia, Andrew provides insights to clients around key trends and industry marketing activity. Andrew has 19+ years of financial services research experience and is passionate about helping financial services companies understand and react to an ever-changing competitive environment.�Andrew is a regular speaker at high profile industry events including conferences in the U.S., Canada, Australia, New Zealand, Hong Kong and Taiwan. He has been interviewed on Fox Business News and is frequently quoted in key business publications including the Wall Street Journal, American Banker, Forbes and USA Today. Prior to Mintel, Andrew was Vice President of Competitive Tracking Services for Synovate where he was responsible for Mail Monitor, a service tracking trends in credit card acquisition mail, card ownership, attitudes and behavior. His research experience includes both syndicated and custom projects as well as domestic and international assignments. He has also worked at GfK NOP and IPSOS in the UK. Andrew has a BA (Honors) in Business Studies, specializing in Marketing, from London Metropolitan University.�