Jeff Kristick is vice president, product marketing for TIBCO Software, Inc, where he is responsible for leading product marketing. Prior to joining TIBCO, Kristick was responsible for marketing automation and analytics products at Siebel Systems. Before Siebel, he was the director of e-commerce for healthcare start-up Questium. Prior to that, he was a founding member of EthnicGrocer.com, the premier online provider of authentic ethnic products.
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