Dr. Michael Wu is the Chief Scientist at Lithium, where he currently applies data-driven methodologies to investigate the complex dynamics of the social web. Michael works with big data and has developed many predictive and prescriptive social analytics with actionable insights. His R&D won him the recognition as a 2010 Influential Leader by CRM Magazine. In addition to purely empirical methods, Michael also leverages social principles that govern human behavior to decipher the intricate human components of social interactions.Michael believes in knowledge dissemination, and speaks internationally at universities, conferences, and enterprises. His insights are made accessible through �The Science of Social,� and �The Science of Social 2��two easy-reading e-books for business audience. Prior to industry, Michael received his triple major undergraduate degree in Applied Math, Physics, and Molecular & Cell Biology; and his Ph.D. from UC Berkeley�s Biophysics program, where he studied visual processing within the human brain.
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