John Young

Conference Co-Chair & SVP Consumerism , HSA Bank
John Young
John is an industry zealot with more than three decades of employee benefits experience with almost 20 years devoted to consumer-directed healthcare (CDH). John has inspired millions of account-based healthcare consumers to spend and save optimally, and has used his extensive CDH knowledge to help increase consumer understanding of employee benefits such as Health Reimbursement Arrangement (HRAs) and Health Savings Accounts (HSAs), as well as bring innovative solutions to consumer health care challenges.

John Young joined HSA Bank in 2019 as Senior Vice President, Consumerism & Engagement. In this role, John is committed to cultivating and strengthening HSA Bank's relationships with key strategic partners by leveraging new account production and driving increased HSA-eligible healthcare participation.
Before joining HSA Bank, John ran his own consulting firm, ConsumerDriven LLC, working with private exchanges, employers, and benefit advisors, to help them improve consumerism strategies such as transparency solutions and quality care alternatives. He also served as Senior Vice President of Consumerism and Strategy with Alegeus, and Senior Vice President of Consumerism for Cigna, where he worked as a primary resource for progressing Cigna's consumer-driven health strategy through national and mid-market sales and service regions. Throughout his career, he has collaborated with various policymakers and trade organizations through his steady involvement with the HSA Council of the American Bankers Association and the former Institute for HealthCare Consumerism. John holds a bachelor's degree in business and managerial economics from Bethel University.