Troy Underwood

President, TRUbenefits
Troy Underwood
Troy Underwood is an industry disruptor. Part technologist, part economist- all innovator, Troy revolutionized the motor vehicle industry with the nations’ first electronic title system for financial institutions. After a successful exit, he began to tinker with benefits technology when a friend in the employee benefits space asked him to develop an agency management tool.

Within 10 years, Troy grew his second business into a respected benefits administration solution that resulted in a highly successful acquisition in 2016. During his tenure in the benefits world and at the height of the Affordable Care Act, Troy focused on the business of healthcare and could sum up the nation’s health insurance crisis with two words – better diet.

Today, Mr. Underwood is helping people transform their health with TRU Wellness Retreats, an immersive, concierge wellness program dedicated to lifestyle change.