Consumer-driven healthcare provider Alegeus is rolling out a new education component to coincide with the upcoming open enrollment season.
The white-labeled engagement platform will help Alegeus clients communicate directly with their employees for personalized communications and outreach programs. Particularly, the expanded services are aimed at educating employees on how to maximize adoption and utilization of CDH benefit programs, such as HSAs, FSAs and health reimbursement arrangements.
“Currently, employers only provide content to their employees one time a year, during open enrollment. They’re only giving it in a snapshot view,” says John Young, Alegeus’ senior vice president of consumerism and strategy. “Our capabilities now give our clients the capability of putting a message into the hands of employees more frequently and more than just one time a year.”
The new capabilities are offered at no additional cost to Alegeus clients and are aimed at decreasing costs, exercising greater control over healthcare dollars and increasing benefit satisfaction, according to the company.
Six out of 10 employees find it challenging to understand the differences between their benefit options, while half of employees want guidance to answer questions, make recommendations and validate their thinking, according to Alegeus research.
The additional information and more frequent outreach are conducted to educate the employee base at key moments to help them save more money, Young says.
Although the initial push is happening before open enrollment season, Young says the subsequent outreach pushes will happen post-enrollment to more targeted demographics, such as employees with HSA balances, and employees in specific geographic regions.
“Communication sometimes doesn’t go far enough,” he says. “We have these tools and resources to take it up a notch. We’re going to build upon that and meet people where they are.”
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