Simply having a comprehensive wellness program doesn’t mean employees will gravitate to it. But rather than embracing all the new technology and tools available in an attempt to drive participation, employers might want to consider what employees really want out a wellness program: A highly personalized experience.

New research from HealthFitness finds that health coaching, a uniquely personalized experience for wellness plan participants, offers measurable costs savings, health behavior improvement, risk reduction and very high employee satisfaction.

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