Wellness programs are a difficult task for benefit advisers. When working with large employers, clients are more demanding than ever for the most innovative and tailored approach possible. When working with small employers, there’s still the matter of convincing the client it’s worth the price. But when getting down to it and deciding which wellness plan to offer clients, advisers say the most important features are easy-to-use educational tools for employees, return-on-investment and overall program cost, according to findings from EBA’s first wellness survey.

The survey also found that working with a client to implement a wellness program is tough, with the biggest challenges being an overall wellness culture transformation, developing employee wellness engagement programs and ROI. This might be one of the reasons nearly 32% of survey respondents, don’t offer programs to their clients at all.

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