In our data rich world, recommendation engines have become ubiquitous tools that consumers rely upon in almost every facet of their lives. Whether navigating the best place to get ramen noodles in a friend’s neighborhood, or what to watch on Netflix, recommendation engines make vast and complex choices more manageable — and that extends to employee benefit options as well.

Gone are the days when health plan shopping was like picking what’s behind door 1, door 2 or door 3, without much to go on. Exchanges have brought not only a greater diversity and volume of plans to choose from, they’ve brought decision-making tools that help employees figure out which plans are best suited to their situation and budgets — just like what savvy digital shoppers have come to expect in every other part of their lives.

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