Businesses face tough health insurance choices in 2015, and that means a broker’s job is getting even more difficult. The Affordable Care Act’s individual and employer mandates, coupled with auto-enrollment for employees working in companies with 200 or more workers, mean substantial increases in health insurance costs. Clients are looking to their brokers to find ways to mitigate those costs or the brokers risk losing their client’s confidence.

This adversity presents an opportunity for a prepared broker. Businesses are confused, and concerned that the ACA mandates will bring unmanageable costs. Offering a smart strategy that demonstrates a mastery of the ACA will help a broker to deepen their relationship to their client. 

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