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Trillion-dollar fix

Treating ailments with over-the-counter medicines has become a $1.9 trillion dollar business globally, as 85% of Americans have taken some form of OTC medication.
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Prevention

32% of Americans avoided a trip to the hospital or emergency room because they used OTCs to treat their symptoms.
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Cost control

88% of Americans agree that responsible use of OTC medicines helps lower their health care costs.
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Cost effective

35% of Americans believe it’s cheaper to buy OTC and increase the dosage to get prescription strength.
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Reliable sources

People get information on OTCs mostly from their doctors (39%) and families (39%).
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Unlikely sources

People are least likely to get information about OTC from the news (10%) and patient stories (5%).
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Self-medication

86% feel confident self-diagnosing and treating symptoms with OTCs.
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