An effective year-round benefits communication strategy is no laughing matter, but when it comes to benefits communication, a little humor can go a long way. Used wisely, it can delight and surprise your employees, keep them engaged, and motivate them to take action.

In this webinar, benefits communication expert David Daskal will share 9 tips you can use today to build (or build on) a year-round benefits communication strategy that incorporates appropriate humor to get the results you want. He will help you identify opportunities for using humor in a variety of communication channels, including posters and fliers, mailers, emails, live benefits presentations, and webinars. Specifically, you’ll learn:

  • What behavioral science research has to say about humor and learning
  • How to craft a year-round communication strategy to help employees understand their benefits and make smart health care decisions
  • How to incorporate humor in a way that doesn’t irritate people or distract from your message—even if being funny isn’t really “your thing"
  • And more!

Key Speakers

Lynn Gresham
Moderator: Contributing Editor Employee Benefit News and Employee Benefit Adviser
Omar Muniz
Benefits Communication Expert for ALEX®, Jellyvision