Open Enrollment success in a high-stakes year: 7 COVID-ready benefits engagement strategies to improve your bottom line

60 Minutes
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Millions of companies and employees are struggling mightily right now, pinching pennies however they can, trying to just hang on until this is all over. So this open enrollment, it’s going to be more critical than usual that your HR team drives benefits decisions that reduce overall costs.

If there’s good news in all this, it’s that your employees may be more receptive to trying out something new and more cost-effective, since the status quo flew out the window months ago. But to get the biggest bang for your engagement buck, you’ll need to be strategic—both about what you say and how you say it.

In this webinar, Jellyvision’s Chief Revenue Officer Helen Calvin and benefits communications expert Pat Niday will share an action-driving benefits engagement blueprint that will help you meet this (very strange, very stressful) historical moment head-on. Specifically you’ll:

  • Find out how to re-brand your open enrollment as a crucial financial check-up
  • Discover what a recent Jellyvision study revealed about employees’ benefits-related fears and concerns—and how to adjust your messaging accordingly
  • Learn how to use marketing best practices and the threat of FOMO to create a virtual communications strategy that boosts your bottom line
  • Hear powerful stories of how companies have overcome big open enrollment challenges in the past by embracing creative, disruptive ideas

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Key Speakers
  • Helen Calvin
    Chief Revenue Officer at Jellyvision
  • Pat Niday
    Director of Implementation at Jellyvision
  • Lynn Gresham
    Lynn Gresham
    Former Editor-in-Chief of Employee Benefits News