Why employees wield more power than ever and what to do about it: A radical new approach to engaging your workforce
Last year, a protest by 20,000 Google employees convinced the company to end a search engine project protestors felt supported censorship. Just last month, Hachette employees successfully pressured management to stop the publication of a controversial new Woody Allen biography. And beyond these headlines, millions of other employees are beginning to see that in a world where tweets and viral videos wield as much influence as corporate messages, they have more power than ever before.
Instead of being scared of this new world order, Helen Calvin, CRO at Jellyvision, believes that right now is the perfect moment for leaders—and HR professionals in particular—to embrace employees’ desire for more transparency and influence, and change their companies for the better--with empathy, openness and a collaborative spirit.
In this engaging, data-rich presentation, Helen will:
- Share powerful stories of companies who are abandoning outdated paternalistic management approaches for more empathetic, “employee-first” alternatives
- Explain the hidden behavioral science principles that lead to both good and bad crisis management communications
- And lay out four simple ways you can help create a more transparent work culture that leads to happier, more engaged employees