Web Seminar

The true cost of fertility care: How benefit design shapes outcomes

Wednesday, May 20, 2026 2:00 p.m. ET / 11:00 a.m. PT 60 Minutes
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Fertility benefits are deeply personal, and increasingly important to employees. For HR and benefits leaders, the challenge is designing coverage that not only supports people in reaching their family building goals, but also manages cost in a sustainable, thoughtful way.

In this session, we'll explore how benefit design shapes the care experience, outcomes, and total cost over time. Using real-world data from Progyny, we'll look at how more personalized, clinically guided approaches can reduce unnecessary treatment, shorten time to pregnancy, and lower costs driven by inefficient care pathways.

What you'll learn:

  • How fertility benefit design impacts both outcomes and total cost
  • Why personalized care can reduce unnecessary treatment and spend
  • Where common plan designs can create unintended cost and care challenges
  • How to evaluate benefits with both employee needs and financial outcomes in mind

Speakers
  • Janet Choi, M.D.
    Chief Medical Officer
    Progyny
    (Speaker)
  • Rhonda Wright
    Senior Benefits Manager
    Academy Sports + Outdoors
    (Speaker)
  • Lynn Gresham
    Former Editor-in-Chief
    Employee Benefit News
    (Moderator)