Jeffrey Boorjian is currently the Vice President of Marketing for the world�s most diversified casino entertainment company, Caesars Entertainment (formerly Harrah�s Entertainment). Jeffrey is responsible for influencing customer behavior resulting in increased revenue and profitability for four Atlantic City properties with revenues north of $1B.Prior to joining Caesars, Jeffrey held positions at multiple advertising and branding firms leading projects across diverse industries including hospitality, consumer goods, automotive and healthcare. Jeffrey earned his Master�s degree in Business Administration from the University of Virginia Darden School of Business and his Bachelor�s degree from Boston College.