In a push to make benefits more relevant to today's employees, Guardian Life has commissioned soccer star Mia Hamm to promote benefits enrollment to employees. She's got a cool video, sure, but does this technique work?

Read a full post on the subject from EBA Editor Robert Whiddon.

Watch and weigh in below with your comments.

Register or login for access to this item and much more

All Employee Benefit News content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access