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In a push to make benefits more relevant to today’s employees, Guardian Life has commissioned soccer star Mia Hamm to promote benefits enrollment to employees. She’s got a cool video, sure, but does this technique work?
Read a full post on the subject from EBA Editor Robert Whiddon.
Watch and weigh in below with your comments.
For reprint and licensing requests for this article, click here.
Almost two weeks now has passed since the Jan. 12 earthquake that devastated much of Haiti, including the island nations capital of Port au Prince. With rebuilding costs estimated in the billions, individuals and companies have been heartfelt and inspiring in their response to send money, food and medical supplies.
A significant disparity in health insurance costs between young and old tied to risk-based ratings has crippled the individual and small group markets with generally fewer than 50 lives.
In my August EBN editorial, I voiced my growing pessimism about the chances for full health care reform this year. Although at presstime, there still was a small chance for passage of legislation before the August recess, we now know that Congress' self-imposed deadline has come and gone.
Remember about a year ago, when Guardian announced with a bunch of fanfare that soccer star Mia Hamm was going to be their new pitchwoman for increasing benefits understanding among employees? I thought it was a great idea but I admit that was mainly because I'm a big fan of Mia Hamm.
With a session title like 'Real-world planning without the BS,' how could I not attend? And Fiona Kennedy, emergency response manager for NBC Universal, did not disappoint. Her cool-as-a-cucumber disposition combined with her first-hand disaster response experience gave credibility to the 'real-world planning,' and her Irish background no doubt helped deliver on the 'no BS.'