5 blog ideas that will turn your readers into clients

This post showcases three to five items everyone should be doing on a regular basis, whether they’re a client or not. Ideally, Satterfield says, you want this to be something that isn’t commonly known. For advisers hoping to attract employer clients, this could be something such as “Five benefits you should be talking to your employees about, but aren’t.” Let readers know how the strategy will benefit them and briefly mention the fuller benefits they would get if they came to see you, Satterfield instructs.

Let your readers know how you got through it and how it’s influenced you today. Demonstrating that you have personally experienced the pain your prospective clients are facing shows that your knowledge is more than theoretical. “My wife has said to me, ‘It would be great if you got it right the first time, just once,’ but the fact that I’m willing to share mistakes makes my recommended solution all the more credible,” Satterfield asserts.