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Selling disability insurance to small businesses can be a great way to secure a new client base. However, selling to companies with small budgets and even smaller or nonexistent human resources departments may be challenging for an inexperienced broker. Here are five tips to keep in mind when reaching out to small business clients.
1. Understand the small-business mindset.
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Advisers who treat absence as a strategic discipline, not a vendor handoff, will have a stronger story to tell and a more valuable role to play.
In addition to finding success with a self-funded model, an in-house program gives Fello's employees access to cost-free primary and urgent care.
Public sectors are approaching chronic disease support out of necessity, leading to benefits that build a stronger workforce.
A financial spreadsheet alone cannot capture the total value and performance of a benefits program, nor can numbers on a ledger guarantee long-term operational success.
As costs to treat serious conditions surge, employers must plan how to absorb budget-altering expenses ahead of time.
