News You Can Use: Guardian looks for benefits bounce from Mia Hamm

The carrier's got a new marketing video featuring Mia Hamm. It seems to do a pretty good job broadly outlining the value of employee benefits, stressing the fact that workers need to slow down and take a little time when they're considering their options. I heard about this celebrity pairing just before I learned Seinfeld's J. Peterman himself is going to be at our show in Washington D.C. (just across the river in Md. actually) later this month. He's working with HM Insurance Group. I'm all for the employee benefits profession raising its marketing game, but are celebrity ads and other such efforts the way to go? Follow the links, taking a look at the video and O'Hurley's site for HM and then come back here and share your thoughts.