Is Zenefits ‘a credible threat’ to brokers?

Zenefits was back in the news this week with the announcement of its free ACA compliance tool. EBA readers comment on the impact this will have on brokers, as well as the impending Cadillac tax:

“Conrad Parker [sic] is not a credible threat to professional benefits brokers. He’s just another competitor. There are after all, lots of better tools already on the market than those he offers (a fact he has actually acknowledged publicly).”