Rising premiums may alter benefit adviser selling strategies

Published Updated 5 Min Read

Health insurance premium rates have risen significantly because of the Affordable Care Act, especially in states that ceded all enforcement of ACA exchanges to the federal government ­- a trend that could alter brokers’ selling strategies.

Across all states, average per-person premiums increased over 24% from before the fourth quarter of 2013 to the first half of 2014 beyond what they would have had they simply followed state-level seasonally-adjusted trends, according to a study by Amanda Kowalski, a Brookings nonresident fellow and Yale University faculty member. A recent Kaiser Family Foundation survey also found the average annual premiums for employer-sponsored family health coverage reached $16,834 this year, up 3% from last year, continuing a recent trend of modest increases.

Kathleen Koster
Freelance Writer

Koster is a Los Angeles-based freelance writer and former Employee Benefit News online managing editor.


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