Technological advances have provided consumers more choices and more competitive pricing for everything from refrigerators to financial advisers. To help negotiate the profusion of options, consumers have become increasingly accustomed to straightforward choices designed to their tastes. Thats the work of data analytics, which can synthesize information about a consumers demographic profile to present customized buying options.
This demand for simplicity, customization and efficiency is now hitting the benefits space. The need for more clarity in selecting plan designs is growing, as employers struggle to control rising health insurance costs and negotiate the vagaries of the Affordable Care Act.
