Strategic alliances seen as less expensive distribution option

Strategic alliances can serve as an inexpensive foothold into the voluntary benefits marketplace for vendors that seek to broaden their product portfolio and distribution bandwidth, explains Ted Williams, president of Inter-Company Marketing Group, in an EBA Podcast.

Follow EBN on: Twitter | Facebook | LinkedIn | Podcasts

For reprint and licensing requests for this article, click here.
Voluntary benefits
MORE FROM EMPLOYEE BENEFIT NEWS