What employers are getting wrong about open enrollment

Published Updated 5 Min Read

A sheet of paper that says, "Open Enrollment 2026."
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  • Key Insight: Here’s why employees routinely ignore critical workplace healthcare decisions until they actually need care.
  • What’s at Stake: Families risking thousands of dollars in healthcare costs by making passive benefit election decisions.
  • Forward Look: On the horizon: Benefit leaders tracking claims and utilization data to measure long-term communication success.
    Source: Bullets generated by AI with editorial review

For benefit leaders, open enrollment brings the same challenge every year: How do you get employees to pay attention to benefits they may not need today but could rely on months from now?

Jimmy Nesbitt
Reporter

Jimmy Nesbitt is a reporter at Employee Benefit News, where he covers the evolving landscape of workplace benefits, healthcare, retirement, financial wellness and related policy issues. His career … Read full bio


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