Now, in my neck of the woods, TCBY is a frozen-yogurt chain that claims to make “The Country’s Best Yogurt.” Apparently, to EBN Contributing Editor Michael Puck, it means something completely different — and likely much better for your waistline and bottom line.
To Puck, TCBY is the formula for succeeding with wellness programs. And while it certainly isn’t as delicious, I’m betting it will be much more satisfying to your company’s execs. Read his column in this month’s EBN, and let me know what you think.
