Advisers weigh-in on the future role of the benefit broker

The IRS has issued a new glimpse at compliance with the ACA’s Cadillac tax and a well-discussed EBA article asked advisers to ponder which of three broker models will survive? Here’s what EBA readers had to say:

“There are many types of brokers who serve many types of customers. Within that broad range of broker-types are good and bad brokers. Bad brokers (who only sell and don’t provide value) will continue to fade away in favor of more dynamic and efficient brokers; some using new technology. That has always been the case and Zenefits belongs to one broker model, integrating HR with benefits technology. I don’t agree with the simple 3 buckets described here or the assertion that only one type of broker will win. There are many types of broker models. Good brokers who adapt to meet their clients’ needs and leverage technology to be more efficient will win. That’s at least 12 buckets or types by my count.”