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There is often a major disconnect between an insurance-focused website and what advisers are actually doing for clients.
Brokers don’t realize marketing directly influences buyers and the selling process, says consultant Wendy Keneipp.
Benefit consultants don’t need to be code jockeys to improve their search engine results. Rick Ramos advises how to reach the top of the Google heap.
Group thinking, determination of efficiency help agency owners decide what to replace and how to best spend money.
Advisers who don’t have the products employers are looking for are losing business, EBA’s 2016 tech survey reveals.
Strategies such as narrowcasting can help you develop a website that creates opportunities for prospective clients to find you.
These techniques can help advisers boost their search engine placement and online marketing results.
Putting the sales process in perspective and getting these steps right will improve your business, says Wendy Keneipp.