Advisers, the new alpha

Published Updated 4 Min Read

In all sectors of the financial services industry, there is an almost maniacal quest for “alpha,” or performing above the norm. Careers, fortunes and even companies are made or broken on their ability to deliver alpha.

The defined contribution industry is no exception. In the last two years, however, we have seen the emergence of a new alpha embodied by experienced defined contribution plan advisers.


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