I believe independent brokers are woefully behind in their marketing efforts and need to do some serious work to catch up. Its common to get skeptical pushback on this topic, with people saying that insurance buyers arent looking online, so theres no need to spend wasted efforts on marketing activities.
However, this couldnt be farther from todays business reality. Your clients are actively changing the way they do business and marketing their companies. And you may not get to call them clients if you dont keep up.
