With guaranteed employer pension plans and retirement funds virtually a thing of the past, retirement saving is increasingly being thrust upon employees who have little time, knowledge or interest in financial investments. Thats why 401(k) plan providers continue to innovate their offerings with more automated and customized features to accommodate the reluctant investor. Employers and advisers looking for a competitive edge should take note.
The 401(k) industry has been trying to make investors out of people who dont want to be investors, says Carl Londe, CEO of investment adviser ProManage.
