As federal funding for state-run SHOP exchanges runs out in 2015, voluntary benefits may be the key to exchange sustainability, according to Ryan Howells, vice president and general manager of Connecture.
Maintaining the state-run exchanges costs on average $30 million to $60 million a year, he said at the Workplace Benefits Renaissance Tuesday in Atlantic City, N.J. States are eager to find ways to make the exchanges sustainable, and many are looking at fee-based ancillary products and services to do just that, he added.