Voluntary pet insurance growing, but not making brokers rich

Published Updated 3 Min Read

If pet owners consider their pets as part of the family, as many do, why would they not want the same health care financial tool — insurance — for pets that they do for the humans in their family?

That’s the logic and sales argument for pet insurance. While the strategy is not without flaws, the industry has been growing at double-digit rates, including when sold as a voluntary benefit in the workplace.

Richard Stolz
Principal, Stolz Communications

Richard Stolz is a freelance writer based in Rockville, Md.


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