The passage of the Patient Protection and Affordable Care Act was the wake-up call our industry needed. On March 23, 2010, brokers woke up to realize that our livelihood could be wiped out with a swipe of the President’s pen. However, for far too long, many of us were reluctant to face the other threats that existed on traditional business practices.
It’s my belief that the era of the six hour per year broker is over and we need to adjust our services and way of doing business in order to survive in today’s post-health care reform environment. But what does that mean? With more than 25 years of experience in the health and benefits industry, I have signed on as a Be Advised blog contributor who plans to help answer that very question.