If you were just starting out in the benefits brokerage business today, how would you organize your business? Its a perfectly legitimate question to ask yourself whether you own your business or you are a producer, consultant, or benefit adviser. After all, to remain relevant, you need to re-invent your practice now. And maybe this is the only way that we can get you to step back for a moment and evaluate what really needs to be done. So, what would you do?
Well first of all, at a strategic level, you would need to decide what your value proposition is. Why do clients need you as their adviser? What is it about what you do that is of value to your clients? Really, you need to answer this quite literally.
