Bo Armstrong

Chief marketing officer

Bo Armstrong is chief marketing officer at DataPath.

Benefits Think Employers and benefits administrators must prepare for a COBRA avalanche

The current layoff situation and legislative action to extend periods and deadlines associated with COBRA means that people who would not have considered electing COBRA prior to COVID-19 may choose to do so soon, and in record numbers.

By Bo Armstrong

November 16

Benefit management

Benefits Think The case for cross-generational benefit plans

Understanding workers’ different values and priorities can help them better select benefit offerings.

By Bo Armstrong

July 3

Adviser strategies

Benefits Think The case for cross-generational benefits selling

Understanding workers’ different values and priorities can make advisers more consultative sellers.

By Bo Armstrong

May 31