Tinker Kelly

CEO

Kelly is President and CEO of Voluntary Employee Benefits Advisors. The company has offices in Nashville, Atlanta and call center operations in New Albany, IN (just outside of Louisville, KY). VEBA provides consulting and enrollment services in the voluntary benefit field for companies, organizations, associations and insurance companies. Kelly has spent the past 28 years in employer-sponsored voluntary benefits industry. On numerous occasions, he has been the top national producer for a variety of insurance carriers in the voluntary benefits arena.nCo-owner and principal of Vision Financial Corporation in Keene, NH. Vision Financial is a licensed bonded third-party administrator specializing in business process outsourcing for the life and health insurance industry.nCo-owner and principal of InnoBenefits, a firm specializing in providing limited benefit medical insurance for non-benefit eligible employee populations.

The value of data

At my company, VEBA, the most important information that clients want to know about is enrollment data. Who's participating? Are they young? Are they old? What's their average income? What's the male/female participation ratio? What products are they purchasing?

Wanted: new blood

Our business is facing a significant challenge with how it will perpetuate and nurture bright, young professional people. We need to assure they will be available to distribute products and services in the future. Baby boomers are retiring and will continue to retire, or at least acknowledge that one day on the horizon they might not work full time. Yes, there are lots of indications they can and will work well beyond the traditional retirement age of 65. But who will be closing deals and driving new business in 10 to 15 years? The answer is simple: members of younger generations.

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