The number of women-owned businesses in the U.S. grows each year, with over 11 million more women-led businesses today than there were 50 years ago. But location matters when it comes to making sure those businesses succeed.
Despite global health and economic setbacks, 40% of U.S. businesses are women-owned, according to the Women’s Business Enterprise National Council. And while this number isn’t proportional to the number of women in the U.S., who make up half the population, women aren’t slowing down anytime soon, says Nishank Khanna, chief marketing officer of lending firm Clarify Capital.
