With an increasingly youthful workplace come dramatic implications for employee benefits from the standpoint of recruiting and retaining top talent, but the biggest challenge will be tailoring strategies to multiple generations.
“Economic realities are very different for Baby Boomers, who at 25 faced an era of prosperity and opportunity, versus Gen Y today, who at 25 faces an era of economic hardship and reduced opportunity,” observes Ronald Leopold, M.D., an industry thought leader in employee benefits as well as the health and productivity areas.