As Gen Z gains influence in the workplace, HR leaders are seeing their impact on company culture, technology usage and benefit offerings. So, to attract and retain top talent in 2025, it’s critical to understand what Gen Z values in their jobs — and how employers can adjust their benefits offerings to align with their priorities.
It’s common knowledge that Gen Z is the first generation to grow up entirely in a digital world. From smartphones and social media to the rise of AI and automation, they’ve experienced rapid technological change firsthand. This exposure has made them adaptable, tech-savvy, and highly agile in the workplace. But it’s also shaped their expectations about the workplace itself.
